🌿Inspired by @theecowell and @greenbeautynight I've been asking the question: What does Green Beauty mean to you? And your responses have included:
- being kind to my body, animals, the planet & other humans
- Pure, natural, sensitive, sustainable, little to zero waste
- good for my skin, the earth and my budget
- natural, locally sourced & produced, organic, low impact
- circular economy
- no harmful chemicals, not tested on animals, planet friendly containers
- ingredients I can pronounce
🌱I've been thinking about this question a lot over the past few years, and I find the green beauty industry to be overwhelming with misinformation. One thing I know for sure is this: just because a beauty product is labelled as 'green' or 'sustainable' or 'all natural' doesn't mean it is. Unfortunately these labels are often a form of 'green washing' - or in other words, marketing ploys to get us to buy a product with the understanding that the ingredients are safe for us and the planet.
🌷We also need to be conscious of scaremongering, and really inform ourselves of what we're buying into. Ask questions: Are all natural ingredients sustainable? Are all synthetic ingredients bad?
🌿What I've learned from @theecowell (check out the podcast if the science and sustainability behind the beauty industry interests you!), is that natural ingredients aren't always the most sustainable options. On top of that, synthetic versions of natural ingredients are sometimes safer and more sustainable than the all natural version. In addition, "free from" claims aren't that helpful in informing us if a product is safe to use. For example, if a product is "free from" parabens, it doesn't mean the product is safe. And just because we can't pronounce an ingredient, doesn't mean it's bad.
💚Green beauty is complex. Find out what your values are (natural, organic, vegan, sustainable, ethical, etc.), and do your research. Better yet, listen to @theecowell podcast to inform yourself! 📷: @choosingearth 🌿 #zerowastecollective