Did you know that your pins can be 𝘀𝘁𝗼𝗹𝗲𝗻?
Well, for that matter, anything you post on social media can be too. I see it often on IG, even whole accounts are stolen, and in some cases, ransomed 😳😳😳😳😳
On Pinterest, pin highjacking is when someone takes your image and shares it on the platform with their url. So your images/creative leads people not to your site as intended, but to a spam site or worse.
Because of this, I always insist on branding on every pin I create for a client, even in niches where text is not generally welcomed, like #weddingphotographers, #interiordesigners, and beauty tutorials.
I create a custom watermark so that even if someone steals your pin, which they are way less likely to do if its clearly got your logo and url on it, then the interested reader can quickly find your content anyway -- once they close that gross spammer site. They know who you are and what you're about. You've successfully built #brandawareness with that image, broken link or not. And they can even use Pinterest's built-in #visualsearchengine feature to find identical pins that DO lead to your content. 🙌
What about fighting back? Yes, you can report stolen pins to Pinterest. Totally an option, but it may not be your best option. The industry is split on how to handle stolen pins. This because the more you flag pins, it seems, the more of a risk you run of Pinterest flagging YOU as a thief too. Honestly! This has happened to people I know, and their account was (mistakenly) suspended for two weeks.
Frankly, 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒄𝒂𝒏 𝒉𝒂𝒏𝒅𝒍𝒆 𝒕𝒉𝒊𝒔 𝒃𝒆𝒕𝒕𝒆𝒓, 𝒂𝒏𝒅 𝒉𝒂𝒔 𝒑𝒓𝒐𝒎𝒊𝒔𝒆𝒅 𝒕𝒉𝒂𝒕 𝒕𝒉𝒆𝒚 𝒂𝒓𝒆 𝒘𝒐𝒓𝒌𝒊𝒏𝒈 𝒐𝒏 𝒊𝒕.
In the meanwhile, I recommend that you 𝒇𝒊𝒈𝒉𝒕 𝒔𝒎𝒂𝒓𝒕 by ensuring your branding is on every single new pin you create.
And go ahead and flag a stolen pin here and there, just don't go on a spree or you may be very sorry.