The results are in, & it’s staggering! ➡️ How much time? 45-60min
➡️ How much would you pay? $80-$100+
➡️ What does it look like? Thorough history/movement assessment, lifestyle change, treatment, homework & plan, no division of time, education
If this is the response from a subset of people, why do we still:
- Book people in 15-20min slots
- Charge low rates
- See multiple patients at once
- Spend 20min or less one on one
- At times only provide passive treatment
- Provide shitty, generalist homework
- Take insufficient history
- And leave patients feeling uneducated, unempowered, and dependent
**These are averages, don’t get all hot and bothered if this isn’t you 🙄. And if this is you, this isn’t an attack, it’s a call for change.
I know why. Because we don’t do all of those great things, people don’t know any better & can’t advocate for themselves; they assume the above is normal.
I understand it’s predominantly been an insurance based, business model, and that’s the reasoning for lower costs & amount of people seen in a day. You can get more sessions in on your insurance, & we can make more money. Win win?? I also understand that as a business, much of our income comes from Compensation & Automotive claims, because those patients may attend for 20+ sessions & Insurance companies will additionally pay for reports & tray fees. But, what if we had the same approach with those patients as we do for those paying privately, ie/ 1 weekly or bi-weekly visit? Would we then foster independence & those patients may end up not using the 20+? Would we then re-assess our cost-benefit analysis? 🤔
Maybe the traditional way is your business model, you’re not changing, you do a fantastic job, people are happy & it works. That’s awesome. This is not an attack on anyone. However, the world isn’t flat anymore, & SOME people want change. I once heard @alysonevans say, “but what if it could be better?” A good place to start, is to look at @dannymatta’s work.
Ps, I’ll be giving a local Cash-Based vs Personal Insurance cost comparison in part 3. In the meantime, check out @harmonpt’s original post on Private vs Insurance PT, as well as @artemisphysicaltherapy’s repost