Using Technology to Knock Out Your Competition- We are blessed to live in a day and age where camera and lighting technology is improving to the point where us normal photographers can get access to gear and lighting that was previously out of reach due to cost, size, and opportunity.
There's a widespread belief that you need flash to freeze frame movement. I've never believed in that notion. The reason you need flash to freeze frame action is because it's powerful enough to allow you to shoot at a higher shutter speed.
Traditionally LED lighting for us common folks has been too weak to allow us to shoot at a higher shutter speed. Therefore, we've needed flash.
If you think about it, when I've shot something like the NFL at night, I've been able to shoot at f/2.8 with a shutter speed of 1/800 second because the lights are powerful enough to allow me to do that.
This image was taken at my shoot at the Blue Horizon boxing gym in Philadelphia with Emily. I shot this using the Rotolight Anova Pro 2 with 4 stops of diffusion using the diffusion filters that go on the front of the light with no modifier.
Even with the 4 stops of diffusion it still put out enough light for me to shoot this at 1/500 second which enabled me to freeze frame the water coming off of Emily's face.
We truly are in a new day and age. If you'd like to take advantage of the offers on these amazing lights that we have running this month for just 2 weeks longer, please visit:
These deals are good for members of Fedora Nation only. You can't find the bundles and offers anywhere else. Take advantage now while supplies last!! We have some amazing videos and shoots to share with all of you. We've been busy working on new concepts, new lighting techniques, with some crazy results. Stay tuned my friends.
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