Lori Greiner knows entrepreneurship. The "Shark Tank" investor estimates that over the course of 17 years, she's created about 500 different products, and owns 120 patents, with more pending.
A key element of her success, and one she shares in her book, "Invent It, Sell It, Bank It!: Make Your Million-Dollar Idea Into a Reality," is that successful entrepreneurs will do whatever it takes to succeed.
In an interview with @danieldipiazza of Rich20Something, Greiner said that to this day, she's very hands-on — and she has that in common with most entrepreneurs.
"I have a quote that I always say, that I love, which is, 'Entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week,'" she told DiPiazza. "And it is true, because we like to be our own bosses. And so if you're one of those people, you want to quit your day job, you don't want to punch a clock, you want to have freedom and also be freedom of your own destiny, this book tells you how."
And an entrepreneur doesn't leave the work to someone else. They work those 80 hours because they're in control of their own success. "You have to be committed and willing. That's one of the things I find happens with a lot of people: They want someone else to do it for them," Greiner said. "And the problem is, when you're an entrepreneur, there isn't somebody else to do it for you. You have to do it for you. But if you're willing to do that, then you're going to make it. Or you have a likelihood to make it."
You can enlist other people to help, she explains, but it's still up to you.
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